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Why won’t Apple talk about the usability of the Apple Watch??

The long-awaited and highly anticipated Apple Watch was the darling of the tech giant’s latest opening of the kimono on Monday– but the most important question of all remains unclear. In signature Apple fashion, the introduction of the device has not been terribly public, open, ‘beta,’ or seductive to developers, as was Google’s Glass. Rather,…

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[New Research] Customer Experience in the Internet of Things: Five Ways Brands can use Sensors to Build Better Customer Relationships

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore. A world of interconnectivity grants any ‘thing’ a voice through the data it emits—it’s beautiful, it’s freaky, and it’s unprecedented. Digital, marketing, and product strategists are…

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Why are businesses struggling to engage consumers with the Internet of Things?

  Businesses are confounded by what the Internet of Things is, nevermind how to begin using it. In particular, it is consumer-facing companies that are struggling the most. Part of the issue is that those in customer-facing roles—marketing, sales, customer service, etc.—are already overwhelmed with technology. Add IoT, a term that encompasses scores of different…

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Microsoft Hololens More than a Consumer Toy; it’s an Opportunity for the Enterprise

There’s a new wearable in town. And it has the tech world abuzz because we really haven’t seen anything like it. Not in real-life anyway… Let’s Just Admit It: Hololens is Incredibly Cool Microsoft went public with its new connected headgear called Hololens last week. Hololens is essentially headset with glasses that augments ‘holograms’ —…