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Microsoft Hololens More than a Consumer Toy; it’s an Opportunity for the Enterprise

There’s a new wearable in town. And it has the tech world abuzz because we really haven’t seen anything like it. Not in real-life anyway… Let’s Just Admit It: Hololens is Incredibly Cool Microsoft went public with its new connected headgear called Hololens last week. Hololens is essentially headset with glasses that augments ‘holograms’ —…

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The Future of Wearables: Vertical or Horizontal?

To date, the adoption of wearable devices has been predominantly niche, industry—otherwise known as ‘vertical’—specific, centering largely on fitness and medical-related devices. Many claim this is a strategic approach; better not to be a jack-of-all-trades and a master of none in such a burgeoning and competitive market. Yet, this is incongruent with the ‘horizontal’ functionality…

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The Impact of the Internet of Things on Marketing Attribution

This post was originally posted as a contribution to Oracle’s Eloqua blog. The next computing revolution is upon us and it’s going to transform marketing as we know it. The ‘Internet of Things,’ or capability to connect traditionally unconnected things, (and their data streams) means that omnichannel is only growing more omnipresent. By moving offline objects and experiences…