It was just a few years ago that Augmented Reality (AR) and Virtual Reality (VR) were regarded as most improbable, or at best, a whizbang consumer toy. But with dramatic advancements in compute, algorithms, and content platforms, AR/VR are gaining significant traction… in the enterprise. In fact, enterprise adoption of these technologies trumps that of consumer adoption; already a third of manufacturers are planning to adopt these technologies within 12 months, according to PWC.
New research by Kaleido Insights’ Jaimy Szymanski and Jeremiah Owyang offers a comprehensive analysis of enterprise use cases for AR/VR and Mixed Reality (MR) to both empower and enhance employee workflows and bring significant efficiencies and cost reductions. The research unpacks each use case by exploring key industries, applications, sub-use cases, real-world examples, and considerations.
We also conducted numerous interviews to surface ‘on-the-ground’ insights into the top challenges and best practices companies face during deployment. Like many other technologies, consumer applications set a critical precedent– and expectation– for use in enterprise settings. Conversely, enterprise technologies can lay a foundation for advancements in consumer tech as well, such as the Blackberry did for the smartphone.
The broader ‘consumerization of the enterprise’ isn’t just a trend in user interfaces (UI), it’s a strategic cornerstone for digital strategies and effective employee engagement. As technologies continue to empower people in contextual awareness, mobile access, and increase quality of life, businesses must plan for the inevitability of mixed realities to permeate internal functions. To support these efforts, the report offers a checklist of planning considerations with real-world anecdotes to illustrate.