Hey, I’m Jess Groopman. In a strange twist, you’ve found yourself on my website. Welcome! I hope you find it time well spent.
I’m many things, but in my professional life, I am an independent industry analyst and IoT advisor and contractor specializing in consumer-side Internet of Things and related emerging technologies. My area of expertise is on the application of sensors, automation, and smart systems in B2C or B2B2C businesses, with an emphasis on customer-facing use cases, interface design, and privacy.
My focus in a larger sense is looking at how these tiny things called data are shifting business models and human behaviors.
I work with both research firms as a contract analyst and support clients across Retail, Hospitality, Smart Home, Technology, Media, and Wearable verticals with high quality qualitative and/or quantitative market research, analysis, and insights to understand, position, and act on B2C and B2B2C IoT opportunities.
I am a regular speaker, moderator, and panelist at IoT industry events. I am a frequent contributor to numerous 3rd party blogs and news/media outlets. I am also a contributing member of the International IoT Council, the IEEE’s Internet of Things Group, IoT Gurus, and FC Business Intelligence’s IoT Nexus Advisory Board. I was honored to be included in Onalytica’s list of the 100 Most Influential Thought Leaders in IoT.
I also currently serve as principal analyst with Tractica, contributing to their automation and robotics practice. Prior to this, I was research director and principal analyst with Harbor Research where I led the research and content program and served as lead analyst focused on consumer-side Internet of Things (IoT) market. While with Harbor, I also helped lead Harbor’s Smart Systems Lab program. Prior to Harbor Research, I was an industry analyst with Altimeter Group where I lead Internet of Things coverage and and contributed to research around other disruptive technological trends such as real-time marketing, social media, and mobile commerce. At Altimeter, I had the honor to publish an industry-first research framework on B2C IoT use cases. Prior to Altimeter, I led research at Focus Research and was a lead research analyst at Tippit Research. My research experience spans many technologies–having published studies ranging from IoT security, to real-time marketing, to mobile commerce, to sales enablement, to software ecosystems, to economic pressures.
But before working in business and technology research– prior to moving the SF Bay Area– my experience in research erred more on the human side, in academic anthropological field work in ethnographic, linguistic, and archaeological research both in the United States and abroad. Anthropological principles and human-centric design deeply inform my approach to understanding and articulating the opportunities of emerging technologies.
When I’m not researching technology and its (past, present, and future!) impact on humans, you might find exploring the bay area, or planning my next travel adventure. I’m an east coaster who ventured west. I’m a rock/jazz/funk drummer who swings as hard as I rock. I speak Spanish and am very actively learning French. I’m an award-winning class clown with a very serious, analytical core. A friend once told me if I were a dessert, I would be a Snickerdoodle cupcake. I’m a runner, a yogi, an amateur chef, proud Berkeley-ite, a nerd, and perpetual optimist.