Call for Insights: What is ethical customer engagement in the Internet of Things?

How can companies most effectively and ethically engage consumers across a connected brand and product ecosystem, balancing the drive to innovate and personalize, with privacy safeguards and responsibilities? How can they do so in ways that deliver actual value, protection, education, respect, and assurance and not creep people out in the meantime? These questions are…

Why is privacy in the Internet of Things different than the privacy on the Internet?

In the digitalization of our physical world—what many are now calling the ‘Internet of Things’— the very meaning of privacy– of controlling, revealing, and concealing it– shift. But why? Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity…

New Research: Consumer Perceptions of Privacy in the Internet of Things [DATA REPORT]

The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity can’t be fully understood or foreseen– by the industry driving…

How Retailers can Use the Internet of Things to Drive Customer Loyalty

That the Internet of Things offers retailers tremendous opportunities is no secret. But how to apply it effectively, usefully, ethically, and sustainably remains a mystery. Even for the largest retailers in the world, initiatives using sensors to create meaningful customer experiences are, by and large, still in pilot mode. But for retailers, experimenting with new…