Call for Insights: What is ethical customer engagement in the Internet of Things?

How can companies most effectively and ethically engage consumers across a connected brand and product ecosystem, balancing the drive to innovate and personalize, with privacy safeguards and responsibilities? How can they do so in ways that deliver actual value, protection, education, respect, and assurance and not creep people out in the meantime? These questions are…

Why is privacy in the Internet of Things different than the privacy on the Internet?

In the digitalization of our physical world—what many are now calling the ‘Internet of Things’— the very meaning of privacy– of controlling, revealing, and concealing it– shift. But why? Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity…

New Research: Consumer Perceptions of Privacy in the Internet of Things [DATA REPORT]

The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity can’t be fully understood or foreseen– by the industry driving…

How Retailers can Use the Internet of Things to Drive Customer Loyalty

That the Internet of Things offers retailers tremendous opportunities is no secret. But how to apply it effectively, usefully, ethically, and sustainably remains a mystery. Even for the largest retailers in the world, initiatives using sensors to create meaningful customer experiences are, by and large, still in pilot mode. But for retailers, experimenting with new…

Why won’t Apple talk about the usability of the Apple Watch??

The long-awaited and highly anticipated Apple Watch was the darling of the tech giant’s latest opening of the kimono on Monday– but the most important question of all remains unclear. In signature Apple fashion, the introduction of the device has not been terribly public, open, ‘beta,’ or seductive to developers, as was Google’s Glass. Rather,…

[New Research] Customer Experience in the Internet of Things: Five Ways Brands can use Sensors to Build Better Customer Relationships

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore. A world of interconnectivity grants any ‘thing’ a voice through the data it emits—it’s beautiful, it’s freaky, and it’s unprecedented. Digital, marketing, and product strategists are…