Why are businesses struggling to engage consumers with the Internet of Things?

  Businesses are confounded by what the Internet of Things is, nevermind how to begin using it. In particular, it is consumer-facing companies that are struggling the most. Part of the issue is that those in customer-facing roles—marketing, sales, customer service, etc.—are already overwhelmed with technology. Add IoT, a term that encompasses scores of different…

Microsoft Hololens More than a Consumer Toy; it’s an Opportunity for the Enterprise

There’s a new wearable in town. And it has the tech world abuzz because we really haven’t seen anything like it. Not in real-life anyway… Let’s Just Admit It: Hololens is Incredibly Cool Microsoft went public with its new connected headgear called Hololens last week. Hololens is essentially headset with glasses that augments ‘holograms’ —…

Have a Voice in Upcoming Research: How to Enhance Customer Experience with the Internet of Things

As part of Altimeter Group’s open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things. Today, the Internet of Things, or the realization of bringing the offline world online, is expanding at a…