Businesses are confounded by what the Internet of Things is, nevermind how to begin using it. In particular, it is consumer-facing companies that are struggling the most. Part of the issue is that those in customer-facing roles—marketing, sales, customer service, etc.—are already overwhelmed with technology. Add IoT, a term that encompasses scores of different…
What don’t we know about the Internet of Things? A lot more than we actually do know, that’s for sure. Technologists have been putting forth definitions for years now, yet the term is still widely misunderstood. Sure we can read the definitions from Wikipedia and other vendors and research firms, but these descriptions merely articulate…
When we look at the Internet of Things, the limelight is on whizbang connected gadgets, yet the real progress is coming from the B2B market. Although many think of the Internet of Things as ‘the next’ phase of connectivity, the reality is the notion (and capability) to connect objects to the Internet has been around…
Internet of Briefings! Vendors, agencies, start-ups: consider this my request for your briefing. As Altimeter conducts analysis on the ‘Internet of Things’ market– a young, and inherently dispersed and diverse ecosystem– we welcome your introduction. If your organization is involved in any of the following parts of the IoT ecosystem, I want to talk to you.…
There’s a new wearable in town. And it has the tech world abuzz because we really haven’t seen anything like it. Not in real-life anyway… Let’s Just Admit It: Hololens is Incredibly Cool Microsoft went public with its new connected headgear called Hololens last week. Hololens is essentially headset with glasses that augments ‘holograms’ —…
We all read the headlines: ‘CES 2015 is the year of the Internet of Things’ Actually, it was the year of [more] connected things. IoT doesn’t need more iterations of connected things, what it requires for realization is more focus on the Internet; the connectivity between things. What CES 2015 indicates about IoT in 2015…
What does a culture of content have to do with Internet of Things? The answer to this might surprise you: everything. The answer in a word: alignment. Let’s start by defining a culture of content. A culture in any context is a “common reference points of whole peoples” [Wikipedia], connecting common aspirations, beliefs, ideals, and…
There is an elephant in the room when it comes to the Internet of Things. There is a critical element inherent to just about any IoT application that hardly ever sees the light of day in industry coverage of the topic. Some would say it’s because it’s just not as sexy, it’s a given, or…
“If you want to learn about a culture, listen to the stories. If you want to change the culture, change the stories.” — Michael Margolis Culture and content are, and always have been, inextricably linked. Just as our understanding of cultures past and present are contingent on the tangible outputs and expressions of those cultures,…
As part of Altimeter Group’s open research process, I would like to extend an invite for your input, feedback, case examples, or any other insights you’d like to contribute to our upcoming research around the Internet of Things. Today, the Internet of Things, or the realization of bringing the offline world online, is expanding at a…
