There’s a reason consumer-facing companies have been struggling to know what to do with the Internet of Things. It’s certainly not for lack of hearing about it — we hear about dozens of new bright, shiny [connected] objects every day, it seems. Instead, the challenge is making sense of IoT — what it is, what…
The long-awaited and highly anticipated Apple Watch was the darling of the tech giant’s latest opening of the kimono on Monday– but the most important question of all remains unclear. In signature Apple fashion, the introduction of the device has not been terribly public, open, ‘beta,’ or seductive to developers, as was Google’s Glass. Rather,…
With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore. A world of interconnectivity grants any ‘thing’ a voice through the data it emits—it’s beautiful, it’s freaky, and it’s unprecedented. Digital, marketing, and product strategists are…
Businesses are confounded by what the Internet of Things is, nevermind how to begin using it. In particular, it is consumer-facing companies that are struggling the most. Part of the issue is that those in customer-facing roles—marketing, sales, customer service, etc.—are already overwhelmed with technology. Add IoT, a term that encompasses scores of different…
What don’t we know about the Internet of Things? A lot more than we actually do know, that’s for sure. Technologists have been putting forth definitions for years now, yet the term is still widely misunderstood. Sure we can read the definitions from Wikipedia and other vendors and research firms, but these descriptions merely articulate…
When we look at the Internet of Things, the limelight is on whizbang connected gadgets, yet the real progress is coming from the B2B market. Although many think of the Internet of Things as ‘the next’ phase of connectivity, the reality is the notion (and capability) to connect objects to the Internet has been around…
Internet of Briefings! Vendors, agencies, start-ups: consider this my request for your briefing. As Altimeter conducts analysis on the ‘Internet of Things’ market– a young, and inherently dispersed and diverse ecosystem– we welcome your introduction. If your organization is involved in any of the following parts of the IoT ecosystem, I want to talk to you.…
