Research

My Mom used to tell me I asked a lot of questions as a kid… And I never really stopped.

Research is, and has always been, a true passion of mine. The very premise of asking, assessing, and attempting to answer questions by incorporating as much context as possible, is something that informs my approach to all aspects of my life, work and beyond. I have deep experience conducting technology, business/market, and anthropological research, with strong skills in qualitative methodologies as well as survey design, management, reporting, and analysis. Below are some of the more recent reports I have published as author, co-author, or contributing researcher.

Deep Learning: Enterprise, Consumer, and Government Applications for Deep Learning Software, Hardware, and Services: Market Analysis and Forecasts for 112 Use Cases

The User Experience of Things: Why Ubiquitous Sensing and Software Require a New Approach to User Experience Design

The Future of Geospatial Intelligence

Blockchain for Enterprise Applications: Distributed Ledger Technology for Payments, Processing & Settlement, Microtransactions, Asset Management, Identity & Access Management, Automated Compliance, and Prediction Markets: Global Market Analysis & Forecasts

The IoT Journey: A Research Report on the Evolving Challenges & Opportunities Underlying Business Adoption of the Internet of Things

The Keys to Catalyzing Smart Home Adoption

Security for the Internet of Things: A Three Step Framework 

The Top 18 Internet of Things Trends to Watch in 2016

Consumer Perceptions of Privacy in the Internet of Things: What Brands Can Learn from a Concerned Citizenry

The Trust Imperative: A Framework for Ethical Data Use 

Meeting Changing Customer Service Expectations in a Connected World 

Customer Experience in the Internet of Things: Five Ways Brands Can Use Sensors to Build Better Customer Relationships

Customer Experience in the Internet of Things [Webinar]

The Culture of Content

Real-Time Marketing: The Agility to Leverage ‘Now’ 

Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage

Make an App for That: Mobile Strategies for Retailers

Content Marketing Performance: A Framework to Measure Real Business Impact 

The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media

Content Marketing Software RFP: A Framework to Determine Needs & Solicit Proposals

Content Marketing Software Landscape: Marketer Needs & Vendor Solutions

Building a Solid Platform for Enterprise Mobility

Power to the People: Identify and Empower Your Mobile Workforce

I also authored a chapter on Wearables in The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era published by Praeger in September of 2016. It’s a two volumes, the second of which includes a chapter I contributed based on my research on consumer IoT, wearable interface, and real-time marketing.

 

For more examples, just ask.

– Jerry Garcia