Call for Insights: What is ethical customer engagement in the Internet of Things?

How can companies most effectively and ethically engage consumers across a connected brand and product ecosystem, balancing the drive to innovate and personalize, with privacy safeguards and responsibilities? How can they do so in ways that deliver actual value, protection, education, respect, and assurance and not creep people out in the meantime? These questions are…

New Research: Consumer Perceptions of Privacy in the Internet of Things [DATA REPORT]

The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity can’t be fully understood or foreseen– by the industry driving…

Interoperability: The Biggest Challenge Facing Mass Consumerization of Internet of Things

At the most basic level, the Internet of Things (IoT) is connectivity between people, processes and things. While this is as vast as it sounds—spanning all industries, the enterprise, and consumers — one of the central-most challenges facing IoT is the enablement of seamless interoperability between each connection. This post will explore the challenge interoperability…

[REPORT] Real-Time Marketing: The Agility to Leverage ‘Now’

Data, analytics, and listening capabilities confront businesses with unprecedented risks and opportunities. Chief among these in the marketing world is ‘real-time marketing’ (RTM). In our latest research report, “Real-Time Marketing; The Agility to Leverage ‘Now,’ Altimeter Group defines RTM as Altimeter Group defines real-time marketing a: The strategy and practice of responding with immediacy to…

How to Assess the Business Imperative for the Internet of Things

Businesses face ongoing threats of disruption from external pressures they can’t control, such as technology, government, and culture. The extent to which companies can mitigate these risks depends on how closely they monitor these forces in order to inform a proactive approach towards them instead of a reactive one. How can businesses even begin to think about the…