Why is UX different in the Internet of Things?

What the Internet of Things introduces — or better said, unites — is data, interactions, and the physical world. But coordinating these to deliver great user experience (UX) is easier said than done.   Many manufacturers have struggled to bring connected products to market because of just how complicated development and management are, never mind…

Why are Companies Connecting Products Anyway?

Manufacturing is undergoing a sea change. Product manufacturers across every sector are re-evaluating the very form, function, and business models of their products. The ability to connect objects to the Internet, monitor their existence, and leverage data and software to deepen insights and interactions with those products, is transforming the entire manufacturing sector. This post…

[New Research] Customer Experience in the Internet of Things: Five Ways Brands can use Sensors to Build Better Customer Relationships

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore. A world of interconnectivity grants any ‘thing’ a voice through the data it emits—it’s beautiful, it’s freaky, and it’s unprecedented. Digital, marketing, and product strategists are…

Why are businesses struggling to engage consumers with the Internet of Things?

  Businesses are confounded by what the Internet of Things is, nevermind how to begin using it. In particular, it is consumer-facing companies that are struggling the most. Part of the issue is that those in customer-facing roles—marketing, sales, customer service, etc.—are already overwhelmed with technology. Add IoT, a term that encompasses scores of different…