Kaleido Insights Launches “Digital Directive” Diagnostic and Digital Transformation Roadmap Offering

We at Kaleido Insights are proud to announce our official launch of the Digital Directive, a research service to benchmark, focus, and accelerate companies’ digital transformation efforts. Inspired by countless businesses struggling with “digital transformation,” we have developed a comprehensive benchmarking and scorecard service to support these efforts with a research-based approach for long-term digital strategy. Years of…

Call for Insights: What is ethical customer engagement in the Internet of Things?

How can companies most effectively and ethically engage consumers across a connected brand and product ecosystem, balancing the drive to innovate and personalize, with privacy safeguards and responsibilities? How can they do so in ways that deliver actual value, protection, education, respect, and assurance and not creep people out in the meantime? These questions are…

New Research: Consumer Perceptions of Privacy in the Internet of Things [DATA REPORT]

The digitalization of our physical world—what many are now calling the ‘Internet of Things’—is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity can’t be fully understood or foreseen– by the industry driving…

[New Research] Customer Experience in the Internet of Things: Five Ways Brands can use Sensors to Build Better Customer Relationships

With every human expected to own some 20 or more connected devices by the year 2020, the Internet of Things (IoT) is a phenomenon brands can’t afford to ignore. A world of interconnectivity grants any ‘thing’ a voice through the data it emits—it’s beautiful, it’s freaky, and it’s unprecedented. Digital, marketing, and product strategists are…