Introducing Kaleido Insights

Introducing Kaleido Insights: A new firm and new original research to help corporate leaders act on technology trends shaping the future   What happens when the pace and scope of technological change becomes exponentially greater than an organization’s ability to adapt? This isn’t a prophecy, it’s today’s state of the business world. The scope and velocity…

The Impact of the Internet of Things on Marketing Attribution

This post was originally posted as a contribution to Oracle’s Eloqua blog. The next computing revolution is upon us and it’s going to transform marketing as we know it. The ‘Internet of Things,’ or capability to connect traditionally unconnected things, (and their data streams) means that omnichannel is only growing more omnipresent. By moving offline objects and experiences…

[REPORT] Real-Time Marketing: The Agility to Leverage ‘Now’

Data, analytics, and listening capabilities confront businesses with unprecedented risks and opportunities. Chief among these in the marketing world is ‘real-time marketing’ (RTM). In our latest research report, “Real-Time Marketing; The Agility to Leverage ‘Now,’ Altimeter Group defines RTM as Altimeter Group defines real-time marketing a: The strategy and practice of responding with immediacy to…