SXSW 2013: Connecting the Dots

SXSW exists in its own category: it’s not just a conference, it’s not just a festival, it’s not just a tradeshow; it’s an amalgamation of all three and more, a mecca for consumers, brands, agencies, vendors, artists, musicians, cultural icons, and of course, nerds: what can only be accurately described as a “media-palooza.” What I…